However, despite this strong position, our bank was unable to reach the level of profitability achieved by our competitors. Our ratio of loans-to-deposits stands at an acceptable level of 76%, within the guidelines of the Central Bank. We average 34% assets, 38% loans and 35% deposits. When we compare our fiscal year end 2000 with those of the other local commercial banks we saw that our bank continues to hold the leading industry position. The Marketing Plan Executive Summary Example You need this in any business plan for your large or small business. This it needs in order to come up with the best marketing strategies to take the institution forward to success. It also gives the methodology used in identifying strengths, weaknesses, opportunities and threats. This executive summary presents an overview of the situation faced by institution. This is the executive summary section of a full example marketing plan available on this site for free download. Check out this marketing plan executive summary example that you can use as a guide to write your own easily.
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